Foam Cleanser
Morning and night, this comes first.
- A soft, dense foam that clears the day without stripping.
- Rinses clean; skin feels fresh, not tight.
- Shared by both routines — sun and rain.
Sun and rain, in Korean
Sun dries it out. Long days wear it down. Rain soaks it. Night lets it settle. HAEWABI is six things for that ordinary day.
SUN · morningWash, a few drops, then refill lightly. Cleanser, ampoule, lotion.
WIND · dayRefill again, wherever you are. Mist.
RAIN · nightWash, let a few drops sink in, then cover fully. Cleanser, serum, cream.
The six
A cleanser that clears, a vitamin C ampoule for a clearer-looking morning, a lotion that lightly refills, a mist that refills again through the day, a serum for the driest nights, a cream that deeply covers. Familiar ingredients, a faint scent, a price you can afford every day. These six are the whole lineup.
Morning and night, this comes first.
The morning one, before the lotion. A few drops for a clearer-looking day.
The morning one. Refill lightly and start the day.
The daytime one. Refill wherever the wind leaves you dry.
The night's first layer. A few drops before the cream.
The night one. Cover fully and let the day settle.
Three routines
No ten-step program. Three moments of the day — sun, wind, rain — named after what the day does to your skin.
If today is dry, a little more lotion. If the day dries you out later, the wind routine is waiting.
The only routine that skips the cleanser. Whenever the wind dries you out — the office, the car, the plane.
If tonight is dry, add a second layer of cream on the cheeks. Nothing else is needed.
Sun routine this morning. Windy afternoon — keep the mist close. Rain tonight — don't forget the cream.
Story
Skin has weather. Sun dries it out. Long days wear it down. Rain soaks it. Night lets it settle. Most of what we own is made for the special day — the event, the trip, the photo. Very little is made for the day that is nothing in particular, which is almost every day.
HAEWABI — "sun and rain" in Korean — is six things for that ordinary day. A cleanser that clears, morning and night. A few drops of vitamin C, the first thing in the morning. A lotion for the morning, light as sun. A mist for the day, wherever the wind leaves you dry. A serum for the night, the first layer that sinks in. A cream for the night, full as rain. Wash, refill, cover. That is the whole method.
We kept the ingredients familiar, the scent faint, and the price one you can afford every day. We named the routines after the weather instead of after promises. And we decided, before the first tube was filled, that the lineup would stay at six. Nothing gets added that an ordinary day does not need.
Distributors
HAEWABI is supplied to retail and online partners by territory. Product sheets and samples are provided on request. Prices are not published.